Overview
- The franchise announced a formal name change from the RailRiders to the Scranton/Wilkes-Barre Highlanders and launched the identity at a public 'Big Reveal' festival broadcast on the YES Network.
- Studio Simon created the new logo set featuring a bat‑wielding backpacking bear under a pinstriped sky and secondary marks that emphasize camping and regional motifs.
- Home uniforms keep clear Yankees ties through pinstripes, an interlocking SWB mark and a Yankees sleeve patch while the organization reaffirmed its long-term affiliation with the New York Yankees.
- The club said it will keep mascot Champ, add a new mascot, play its home games at PNC Field in Moosic, and has scheduled its season debut in late March with a home opener in early April 2027.
- Reaction was mixed in the local press with some praising the link to Yankees history and others questioning the 'Highlanders' regional fit, and the team is promoting its full 32-character name as the longest in professional baseball.