Scott O'Neil to Replace Greg Norman as LIV Golf CEO

The leadership transition marks a new phase for the Saudi-backed golf league as it navigates global expansion and potential PGA Tour collaboration.

Greg Norman, LIV Golf's inaugural CEO, will step down from his role but is expected to remain in a senior advisory position within the organization.
Scott O'Neil, a seasoned executive with experience in the NBA, NHL, and Merlin Entertainments, has been selected as Norman's successor.
The leadership change comes as LIV Golf seeks to strengthen its global presence, with new events planned in South Korea and Japan for 2025.
O'Neil's appointment is seen as a strategic move to foster collaboration with the PGA Tour and DP World Tour, with negotiations ongoing for a potential alliance.
Under Norman's tenure, LIV Golf disrupted the professional golf landscape by attracting top players with lucrative contracts, though it faced widespread criticism and controversy.