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Scooter Braun Says ‘Everybody in the End Won’ in Taylor Swift Masters Dispute

Speaking on his Question Everything podcast, Braun portrayed the masters conflict as a win-win that revitalized Swift’s catalog

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Scooter Braun and Taylor Swift
Taylor Swift announced May 30, 2025, she purchased all her music and creative property after years of trying to gain ownership over her "life's work."

Overview

  • In his Question Everything podcast episode released July 22, Braun said Swift’s re-recordings drove streaming surges for both original masters and Taylor’s Versions, ensuring he met earn-out targets from his sale to Shamrock Capital.
  • He said he was under a nondisclosure agreement during negotiations to sell the masters back to Swift and suggested her team may not have informed her of his intentions.
  • Braun noted that each Taylor’s Version release and Swift’s Eras Tour generated spikes in streams for her entire catalog, amplifying the value of both master recordings.
  • He expressed regret that he and Swift met only three times over 15 years and said the lack of personal rapport contributed to their public feud.
  • Swift completed the buyback of her first six album masters from Shamrock Capital in May, ending a six-year rights battle that reshaped industry views on artist control.