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Scooter Braun Reflects on Past Missteps as Taylor Swift Reclaims Her Masters

Swift finalized her buyback of the masters in May from Shamrock Capital, ending her long campaign to own her early catalog.

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Overview

  • Scooter Braun told The Diary of a CEO podcast that he still feels guilt over how he managed young artists including Justin Bieber and Ariana Grande
  • He said he was “shocked” by Taylor Swift’s 2019 Tumblr post accusing him of “incessant, manipulative bullying” after his purchase of her master recordings
  • Braun sold Swift’s masters to Shamrock Capital in 2020 and later said he made multiple offers to return the catalog to her before finalizing the sale
  • In May 2025, Swift completed a deal to repurchase the rights to her first six studio albums from Shamrock Capital
  • Braun retired from artist management in 2024 to focus on his role as CEO of HYBE America and described the feud as a catalyst for greater empathy and self-reflection