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3d ago

Scooter Braun Moves to Advisory Role as Isaac Lee Named HYBE America CEO

Braun pivots to a board position to guide HYBE’s global strategy, with Lee overseeing the Americas division

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Scooter Braun, chief executive officer of Hybe America Inc., during the Bloomberg Screentime event in Los Angeles, Calif., on Oct. 10, 2024.

Overview

  • Scooter Braun officially stepped down as CEO of HYBE America on July 1 2025 and joined the company’s board as a senior advisor.
  • Isaac Lee, former chairman of HYBE Latin America, will now serve as chairman and CEO of HYBE America, leading both U.S. and Latin American operations.
  • Braun remains one of HYBE’s largest individual shareholders and senior advisor to chairman Bang Si-Hyuk, positioning him to pursue new ventures and endorse HYBE’s long-term vision.
  • Under Braun’s tenure, HYBE America completed a $300 million acquisition of Quality Control in 2023 and expanded its multi-label structure, including oversight of Big Machine Label Group.
  • Lee will integrate North and South American operations to drive strategic synergy across HYBE’s labels and distribution partnerships.