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Schweitzer Urges SPD to Drop Technocratic Tone for More Emotional Appeal

The Rhineland-Palatinate leader links party renewal to a more emotive pitch after polling at 15 percent.

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Der Politiker fordert mehr Emotionen, um verlorene Wähler zurückzugewinnen.

Overview

  • Alexander Schweitzer says the SPD has become "too boring" and calls for a new style with fresh ideas and impulses.
  • He argues that political emotion should not be ceded to Die Linke or the AfD and urges a compelling offer from the political center.
  • Competent governing is not sufficient, he says, calling to "argue more with the heart, not only with the calculator."
  • His goal is to win back former supporters by crafting a distinctive message that reaches and moves people rather than offering bureaucratic answers.
  • The Rheinland-Pfalz minister-president and newly elected deputy SPD chair made the remarks to the Tagesspiegel as the party lags at 15 percent in recent polling.