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Schwarz Digits Opens Bad Friedrichshall Tech Campus

The new site marks a push to build a European cloud alternative that will test EU funding choices and local infrastructure

Overview

  • Schwarz Digits officially opened its Bad Friedrichshall campus on July 21, 2026, with CEO Christian Müller saying the unit has “come to stay” as the group begins large-scale expansion.
  • The initial campus has five buildings with room for about 3,500 staff and planned expansion capacity to roughly 5,500, plus employee amenities such as an on-site daycare and a staff restaurant called “Bits & Bytes.”
  • The company presented the campus as the operational base for scaling StackIT into a European cloud 'hyperscaler,' and reported €2.2 billion in revenue for the last fiscal year, up 16 percent on growing cloud demand.
  • Schwarz Gruppe is simultaneously advancing an €11 billion data‑centre project in Lübbenau, but plans for EU support for very large ‘AI gigafactories’ are reported to be on hold as Brussels considers favouring more distributed sites.
  • Local delivery faces hurdles: the Bad Friedrichshall Süd Stadtbahn stop intended to serve the campus has been delayed to 2027, and the company’s bid to win public-sector and midsize private customers will shape whether its investments can compete with US hyperscalers.