Schumer Urges FDA to Investigate Influencer Energy Drink Prime Over High Caffeine and Youth Marketing

Schumer wrote letter calling on FDA to review Prime Energy drink, founded by YouTubers Logan Paul and KSI, citing unhealthy levels of caffeine for children and misleading marketing.
Prime Energy contains 200 mg of caffeine per 12 ounces, equivalent to 6 cans of Coke or 2 Red Bulls, raising health concerns.
Prime Energy gained popularity among youth through influencer marketing but is not recommended for those under 18.
Some schools have banned Prime Energy due to risks of high caffeine for students and difficulty distinguishing from sports drinks.
PRIME representatives argue the drink complies with guidelines and is clearly labeled but critics say marketing targets children.