Particle.news

Download on the App Store

Scholastic Debuts Free Kids Streaming App on Roku and Amazon Fire TV

The rollout uses Future Today’s ad-supported infrastructure to monetize Scholastic’s library with additional platforms to follow.

Overview

  • The AVOD app launches with more than 400 hours of Scholastic programming featuring franchises like Clifford the Big Red Dog, The Magic School Bus and Goosebumps.
  • Availability begins on Roku and Amazon Fire TV, with the companies stating more platforms are planned.
  • 9 Story Media Group spearheaded the launch in partnership with Future Today to power distribution and advertising.
  • The service targets children ages 2 to 12 with a family-safe, nostalgia-driven offering backed by a trusted brand, executives said.
  • Scholastic’s $186 million investment in 9 Story last year set up the streaming push and builds on earlier VOD rollouts of its titles.