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Scholar Warns 2026 World Cup Is a Prime Stage for Trump’s Political Branding

Mixed fan reactions paired with scarce athlete alignment could limit the payoff.

Overview

  • Kyle W. Kusz of the University of Rhode Island argues the 2026 tournament offers a perfect platform for the president to advance his agenda at home and abroad.
  • He frames Trump’s approach as part of a right-wing “fourth wave” strategy that channels politics through cultural arenas such as sport.
  • Reporting notes a pattern of high-visibility appearances at major events during Trump’s second term, including the Club World Cup final and the US Open men’s final.
  • Kusz cites instances of displeasure from spectators at those events as evidence of a gap between the intended message and many fans’ reactions.
  • He also observes a lack of prominent athletes who consistently endorse or consistently criticize Trump in 2025, reducing overt pushback or support from the sports world.