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Schnuck Family’s 1939 Group to Acquire Festival Foods and Hometown Grocers in 51-Store Deal

The buyer pledges to preserve local branding pending late-October approval.

Overview

  • The 1939 Group signed a definitive agreement to purchase 100% of the shares of Skogen’s Festival Foods and Hometown Grocers.
  • The transaction covers 51 Wisconsin stores—42 Festival Foods locations and nine Hometown Grocers banners—with existing names to remain in place.
  • Todd Schnuck will become Chairman and CEO of the 1939 Group overseeing Schnuck Markets, Festival Foods, and Hometown Grocers, while Mark Skogen will step down after closing.
  • Festival Foods will retain its corporate offices in Onalaska and Green Bay, and the buyer remains based in St. Louis, Missouri.
  • The companies expect to close in late October pending approvals, with a combined workforce of about 19,000 and more than 8,000 associates joining the Schnuck family enterprise.