Overview

• Statistikamt Nord data cited by TASH show a first‑half record of 4.2 million guests and 15.8 million overnight stays in 2025.
• Roughly 60 percent of annual tourism revenue occurs from July through December, making late‑season performance decisive.
• Despite a rainy July, TASH chief Bettina Bunge expects a positive year‑end and says she hopes for another annual record.
• Guest satisfaction has risen even as on‑site spending stays restrained due to higher energy, wage and raw‑material costs, reinforcing the push for quality and fair value.
• Sylt leads in overnight stays, followed by Lübeck and Fehmarn, which is benefiting from strong camping demand, and foreign visitors account for about 5 percent with numbers up year over year led by Denmark.