Overview

• Daniel Roseberry debuted the ruby-encrusted, mechanically beating heart necklace on July 6 at Paris Couture Week as part of his “Back to the Future” Fall 2025 collection
• Roseberry’s Instagram post amassed more than 5.7 million views in 24 hours and multiple TikTok videos surpassed millions of views with viewers calling the piece “beautiful,” “haunting” and “creepy”
• The design draws on Salvador Dalí’s 1953 “Royal Heart” sculpture at the Dalí Theatre and Museum, echoing Elsa Schiaparelli’s historic collaborations with Dalí in the inter-war era
• On July 9 social media users spotlighted similarities between the Schiaparelli necklace and Mexican designer Grecia Soto’s September 2024 heartbeat creation, sparking a debate over design provenance
• The controversy highlights growing tensions over inspiration versus originality in couture and underscores social media’s power to turn runway artifacts into global intellectual property discussions