Overview
- FC Schalke 04 announced on June 24 that it will build an Erlebniszentrum directly in front of the Veltins‑Arena on the Berger Feld site.
- The modular complex will house club‑operated gastronomy with a roughly 200 m² rooftop terrace, a small Adidas‑branded fanshop, and about 300 m² of outdoor space open beyond matchdays.
- The club estimates the cost at a low single‑digit million euro sum and says it expects to refinance the project over a period of up to ten years.
- Schalke plans a first public preview of the outdoor area on August 8 during Schalke‑Tag and aims for full completion in autumn 2026 using prefabricated modules.
- Board chairman Matthias Tillmann frames the scheme as a civic investment to rebuild fan community and support the Knappenschmiede youth academy while existing shops and the privately run Charlys Schalker restaurant remain in place.