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Schalke Extends Adidas, 11teamsports Partnership Through 2031

The renewal delivers richer terms with bespoke seasonal kits, expanded merchandise options, plus benefits for the women’s team.

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Overview

  • Schalke confirmed a long-term extension with Adidas and 11teamsports to 2031, backdated to July 1, with upgraded economic terms.
  • The deal includes a sharper product plan featuring three fully bespoke kits each season and more Adidas collections in the club shop.
  • The club says its women’s section will receive direct benefits from the expanded partnership.
  • CEO Matthias Tillmann framed the early renewal as a confident continuation of a trusted collaboration.
  • On the pitch, Schalke sit second after a 2:1 win in Bielefeld, and WAZ reports Ron Schallenberg could extend to 2027 via an appearance clause requiring 25 matches of 45+ minutes, with 17 still to reach.