Scarlett Johansson Leads List of Celebrities Exploited in AI Scams

Celebrities like Johansson, Swift, and Jenner are frequently targeted by cybercriminals using AI to create fraudulent endorsements.

McAfee's 2024 report highlights Scarlett Johansson as the most exploited celebrity for online scams using AI-generated content.
Cybercriminals use deepfake technology to create convincing videos and images of celebrities promoting fake products and endorsements.
Taylor Swift, Kylie Jenner, and Tom Hanks are among other high-profile figures whose likenesses have been used without consent.
These scams often result in financial fraud, identity theft, and damage to the celebrities' brands and reputations.
Experts warn that as AI technology advances, distinguishing real content from deepfakes will become increasingly challenging.