Scarlett Johansson Declares Legal Action Against AI App for Unauthorized Use of Her Likeness in Advertisement

Advanced AI App Lisa AI: 90s Yearbook & Avatar Faces Legal Backlash for Unlawfully Cloning Johansson's Voice and Image for Advertisement

Actress Scarlett Johansson has initiated legal action against AI app developer, Convert Software, for using her likeness and voice without permission in an advertisement for their app, Lisa AI: 90s Yearbook & Avatar.
The ad used a real clip from Johansson's film 'Black Widow' and AI-generated photos that resembled the actress, as well as an AI-generated voice imitating her.
Despite a disclaimer in the advert stating that the images had 'nothing to do with this person,' Johansson's attorney confirmed that she was pursuing all legal remedies, as she was not a spokesperson for the app.
The developers of Lisa AI, which is available on the App Store and Google Play, have not yet responded to the legal action.
This case comes amongst wider industry concerns regarding AI and 'deepfake' technology, with examples such as actor Tom Hanks' likeness being used in an unauthorized dental plan advertisement.