Overview
- SBT held the launch on December 12 at its São Paulo studios on what would have been founder Silvio Santos’ birthday.
- An AI-generated deepfake presented a hologram-style recreation of Silvio Santos using archival audio and images to deliver a closing speech.
- The AI speech echoed Santos’ stated editorial principles for SBT and framed the venture as a commitment to accurate, audience-first journalism.
- President Luiz Inácio Lula da Silva attended alongside Vice President Geraldo Alckmin, STF Justice Alexandre de Moraes, São Paulo Governor Tarcísio de Freitas, and Justice Minister Ricardo Lewandowski.
- SBT News is set to go live on December 15 at 18:30, with distribution on Claro TV, Vivo, Sky, Oi, and FAST platforms from Samsung, LG, AOC, and Roku.