Overview
- SBT staged the launch on December 12 at its São Paulo–Osasco studios, drawing President Luiz Inácio Lula da Silva, Vice President Geraldo Alckmin, Governor Tarcísio de Freitas and Supreme Court Justice Alexandre de Moraes.
- A digitally recreated Silvio Santos, built from archival audio and images with AI, closed the ceremony with a speech that echoed his trademark style and cited the broadcaster’s editorial principles.
- The new service is scheduled to start Monday at 18:30 with round‑the‑clock news programming.
- Distribution includes Claro TV, Vivo, Sky and Oi, along with FAST smart‑TV platforms from Samsung, LG, AOC and Roku.
- The event coincided with Silvio Santos’s birthday and executives presented SBT News as a multiplatform expansion of the network’s journalism with participation from affiliate stations.