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3d ago

SBT Hires Caio Coppolla to Host Daily ‘Boletim Coppolla’

The move is portrayed as an effort to reconnect with conservative viewers, according to off‑record accounts of SBT’s audience strategy.

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Overview

  • SBT announced on December 26 that Caio Coppolla will lead a daily segment on Jornal do SBT News, with a Saturday edition on SBT Brasil.
  • The new segment, titled Boletim Coppolla, is slated to debut in the coming weeks, with exact premiere date and time slots still to be set.
  • The hiring follows the end of Coppolla’s contract with CNN Brasil on December 21, after prior stints at CNN and Jovem Pan.
  • Reporting attributes the decision to a push to re‑engage conservative audiences who reportedly boycotted SBT after recent visits by President Lula and Justice Alexandre de Moraes.
  • Coppolla, 39, is a USP‑trained lawyer with more than 6 million social‑media followers and is known for right‑leaning commentary, recently calling the prospect of Jair Bolsonaro’s arrest unfounded.