Overview

• The companies signed the agreement on Sept. 30 to co-develop a tokenized, closed-loop payments system in Japan using the XRP Ledger.
• Tobu Top Tours will onboard partners and affiliated merchants and run NFT-based marketing, while SBI Ripple Asia will issue tokens and operate the blockchain payment infrastructure.
• Proprietary tokens will be tailored for each partner and can be geographically restricted to encourage regional spending and transparency.
• NFTs linked to transactions will function as digital souvenirs, discount vouchers, or programmable passes to foster repeat engagement.
• A public launch is targeted for the first half of 2026, with partner discussions and implementation planning underway.