Overview
- Sazerac said on Monday it has struck a binding agreement to buy Swansea-headquartered Au Vodka and expects the deal to complete within weeks subject to regulatory approval.
- Media reports have put the transaction value at about £500 million but Sazerac has not disclosed the price in its statement.
- Companies House filings show Au Vodka grew turnover to £82.8m for the year to 29 April 2025 and posted a pre-tax profit of just under £5m, figures that help explain buyer interest.
- Au Vodka built rapid retail reach with listings in Asda and Tesco, high social-media engagement and celebrity endorsements, all of which underpinned its expansion into the US in 2022.
- The acquisition extends Sazerac’s recent push into ready-to-drink brands after other 2026 deals and investments, a pattern that could speed Au Vodka’s international rollout and change supplier and marketing plans for the brand.