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Saylor Hints at Next Bitcoin Buy as Strategy’s January Haul Tops $1.25 Billion

Investors weigh fresh buy signals against dilution, ETF competition, looming convertible conversions.

Overview

  • Michael Saylor posted “₿igger Orange” on Jan. 18, a recurring teaser that has preceded past purchases, days after Strategy’s latest additions in early January.
  • Regulatory filings confirm buys of 13,627 BTC for about $1.25 billion on Jan. 11 and 1,283 BTC for roughly $116 million on Jan. 4, bringing total holdings to 687,410 BTC at an average near $75,000 per coin.
  • The accumulation has been funded through at‑the‑market common stock sales, new preferred share issuances, and convertible notes, raising dilution worries and highlighting conversion windows in 2027–2028.
  • Vanguard disclosed a new position of roughly $505 million in Strategy shares, and MSCI decided not to remove digital‑asset treasury companies from its benchmarks, reducing potential passive outflow risk.
  • Spot Bitcoin ETFs logged strong inflows in mid‑January and BTC trades around the low‑$90,000s, yet MSTR shares are down about 53% over the past year with premium compression toward net asset value.