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Saxony Consumer Group Sues Hornbach Over Allegedly Misleading Plant Ads

The case challenges labels portraying non-native shrubs as wildlife friendly.

Overview

  • The complaint filed Monday alleges Hornbach promoted shrubs online as “native” and “ideal for insects and birds.”
  • Consumer advocates say three species are potentially invasive and threaten biodiversity, including Rosa rugosa from East Asia.
  • Forsythia was cited as attracting insects yet providing neither nectar nor fruit, undermining the claimed wildlife benefits.
  • The lawsuit follows Hornbach’s refusal to sign a cease-and-desist demanded by the Saxony consumer center.
  • The plaintiffs call the marketing greenwashing and argue shoppers lacked the transparency needed for informed decisions.