Overview

• The police produce short, staged TikTok clips promoting traffic and general safety that have garnered millions of views.
• Launched 18 months ago after a rise in youth crime in Halle, the channel has become the police’s most effective social media platform.
• Arthur Gamm and Sebastian Schultzik lead content creation and meticulously vet videos to avoid unintended submessages and ensure data protection compliance.
• All comments are reviewed daily, and officers deliver social media and crime prevention tips directly in schools where students often recognize them.
• Experts caution that TikTok’s algorithm favors sensational and polarizing content, prompting police to adapt clear and targeted messaging strategies.