Saving Money Leads Brazilians’ 2026 Priorities, Datafolha Survey Shows

Overview

• Spending more time with family and friends ranks second at 37% in the new goals list.
• Six in ten respondents say Brazil will improve in 2026, with 18% expecting no change and 18% a worse year.
• Respondents could select up to three of 14 options, creating a first-time ranking that lacks historical comparison.
• Health and self-improvement stand out, including eating better and starting exercise at 25% each and seeking mental-health care at 20%.
• Datafolha interviewed 2,002 people in person across 113 municipalities from Dec. 2–4, with a margin of error of plus or minus two points.