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3d ago

Savannah James Launches Reframe Beauty with Clinically Backed Skincare Line

The luxury-priced brand, developed in collaboration with Howard University, emphasizes inclusivity across all skin tones but raises questions about accessibility.

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Overview

  • Reframe Beauty debuted on May 15, 2025, featuring three products priced between $95 and $135, with a full collection costing $310.
  • The skincare line is supported by a year-long clinical study conducted by Howard University’s College of Dermatology, ensuring efficacy across diverse skin tones using the Fitzpatrick Scale.
  • Savannah James emphasizes the brand’s commitment to inclusivity, stating it was designed to consider all demographics and skin types.
  • The luxury pricing has sparked concerns about affordability for over 122 million middle and low-income Americans, contrasting with the brand’s ‘real world’ positioning.
  • Savannah and LeBron James generated significant pre-launch buzz through social media teasers and a waitlist announcement, underscoring their influence in driving consumer interest.