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3d ago

Savannah James Launches Reframe Beauty, a Luxury Skincare Line Backed by Research

The brand debuts with three products designed for all skin tones, developed in partnership with Howard University and priced for the luxury market.

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Overview

  • Reframe Beauty launched on May 15, 2025, featuring three clinically tested luxury skincare products priced between $95 and $135.
  • Products include the Pigment Processor serum, Compression Complex moisturizer, and Circadian Cream night cream, developed to address diverse skin tones across the Fitzpatrick Scale.
  • The brand partnered with Howard University’s College of Dermatology for a year-long clinical trial, ensuring efficacy for all skin tones.
  • Inspired by her daughter Zhuri, Savannah James created the brand to merge high-performance skincare with inclusive design and vibrant packaging.
  • Reframe Beauty is currently available direct-to-consumer online, with plans for strategic retail expansion and a focus on educating knowledgeable consumers.