Saul Goodman Almost Managed Hot Topic in 'Breaking Bad'

Peter Gould reveals early script drafts considered placing Saul Goodman at Hot Topic instead of Cinnabon due to merchandising concerns.

Peter Gould, co-creator of 'Better Call Saul', shared an early draft of a 'Breaking Bad' episode where Saul Goodman was scripted to work at Hot Topic.
The decision to change Saul's workplace to Cinnabon was influenced by concerns over potential product placement, as Hot Topic was selling 'Breaking Bad' merchandise.
Saul's Cinnabon job became a prominent element in 'Better Call Saul', reflecting his low-profile life in hiding.
The revelation was shared by Gould on Bluesky, highlighting the creative decision-making process behind the show's development.
Cinnabon was unaware of its inclusion in the show until the episode aired, but later embraced the connection with promotional activities.