Overview

• The Saudi Tourism Authority launched “I Came for Football, I Stayed For More,” fronted by Cristiano Ronaldo to showcase culture, entertainment and sport beyond the pitch.
• The rollout targets Europe, India and China through TV, social, digital and online travel agency channels.
• Saudi officials said the campaign builds on a lineup that has topped 100 major international events since 2018 across hubs such as Riyadh, Jeddah and AlUla.
• Leaders framed the effort within Vision 2030, highlighting an $800 billion tourism commitment and a goal of reaching 150 million visitors by 2030.
• Curated travel packages are designed to extend stays around marquee fixtures, including the AFC Asian Cup 2027, Esports Olympics 2027, Asian Winter Games 2029 and the FIFA World Cup 2034.