Overview
- The ATP and PIF-owned SURJ have agreed to stage a new Masters 1000 in Saudi Arabia, with a debut targeted by 2028.
- SURJ CEO Danny Townsend says Masters 1000 licenses have steadily gained in value, supporting the case for owning one.
- He argues ownership will support permanent venues and a wider “tennis economy,” including development and coaching pathways.
- The move fits SURJ’s mandate to use investment assets to drive sustainable growth under Saudi Arabia’s Public Investment Fund.
- Players have offered mixed reactions and the exact slot on the tour calendar remains undecided, with scheduling strain a recurring concern.