Overview
- FIFA named Saudi Arabia’s Public Investment Fund as a tournament sponsor Friday for the 2026 event in the United States, Mexico and Canada.
- PIF is classified as a third-tier FIFA partner, following the 2024 addition of Saudi oil giant Aramco to FIFA’s top tier of sponsors.
- The deal involves PIF subsidiaries Savvy Games Group and Qiddiya City, according to FIFA.
- Neither FIFA nor PIF disclosed the value or detailed terms of the sponsorship.
- The announcement comes after PIF said it will fund LIV Golf only through the current season, which has raised questions about its wider sports strategy and renewed sportswashing criticism.