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8h ago

Saudi Arabia’s Sela Confirmed as Promoter for Canelo vs. Crawford Super Fight

The highly anticipated bout, now set for September 13 under Riyadh Season, marks a shift away from Dana White’s TKO Group, with venue and broadcaster details still pending.

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Overview

  • Turki Alalshikh announced that Sela, backed by the Saudi Public Investment Fund, will promote the Canelo Alvarez vs. Terence Crawford fight as part of Riyadh Season.
  • The fight date has been officially rescheduled to Saturday, September 13, with the venue yet to be finalized.
  • Dana White and TKO Group, initially expected to lead promotional efforts for the bout, are no longer involved in its organization.
  • Canelo Alvarez secured a multi-hundred-million-dollar deal in February 2025 to fight under the Riyadh Season banner, including this marquee matchup.
  • Dana White has shifted focus to his Power Slap franchise, which recently achieved 13 billion lifetime social media views and 22 million followers.