Saudi Arabia's PIF Secures 5-Year Partnership with ATP Tour

The deal includes naming rights for the ATP rankings and branding at key tournaments, marking a significant investment in tennis by the Gulf nation.

Saudi Arabia's Public Investment Fund (PIF) and the ATP Tour have entered into a five-year strategic partnership.
The partnership grants PIF naming rights for the ATP rankings and branding at several ATP tournaments.
Critics argue the deal is part of Saudi Arabia's broader strategy to 'sportswash' its human rights record.
Tennis legends Chris Evert and Martina Navratilova have expressed opposition to the WTA hosting its Finals in Saudi Arabia.
The deal is seen as a major moment for tennis, with ATP CEO Massimo Calvelli highlighting its potential to propel the sport's future.