Overview

• Media reports indicate Saudi Arabia plans to allow alcohol sales at 600 licensed tourist sites, including luxury resorts and hotels, starting in 2026.
• The proposed policy is part of the Vision 2030 initiative to attract international tourists and investments ahead of the 2034 FIFA World Cup and Expo 2030.
• Alcohol sales would be strictly regulated, limited to wine, beer, and cider, while spirits and public consumption would remain prohibited.
• A Saudi official has denied reports of lifting the alcohol ban, emphasizing the country's adherence to Islamic values.
• The conflicting narratives have fueled public debate, reflecting the tension between modernization efforts and cultural traditions.