Saudi Arabia Pays Lionel Messi $25 Million to Promote Tourism
- Lionel Messi has signed a multimillion-dollar contract with Saudi Arabia's tourism authority to promote the country.
- The contract includes a few commercial appearances, social media posts, and all-expenses-paid vacations to the kingdom with his family and children.
- Messi could receive as much as 22.5 million euros, about $25 million, over three years for his role as a pitchman for Saudi Arabia.
- The contract also contains a condition that Messi cannot say anything that might "tarnish" Saudi Arabia's image.
- Saudi Arabia has spent billions to take big stakes in professional sports and enlist marquee athletes in its effort to burnish its global image.