Overview

• The Saudi Tourism Authority unveiled “I Came for Football, I Stayed For More,” a global campaign fronted by Cristiano Ronaldo to showcase a year-round lineup of sports, culture, entertainment and fashion.
• The rollout targets Europe, India and China across TV, social, digital and OTA channels, pairing marquee fixtures with curated travel packages in Riyadh, Jeddah and AlUla.
• Officials positioned the effort within Vision 2030, reiterating a goal of attracting 150 million visitors annually by 2030.
• Coverage cites an $800 billion commitment to tourism development, with projections of a $22.4 billion market value and a $16.5 billion GDP contribution by 2030.
• The events calendar highlights confirmed draws including the FIFA World Cup 2034, AFC Asian Cup 2027, Olympic Esports Games 2027, Asian Winter Games 2029, and recurring fixtures such as Formula 1, the Esports World Cup, LIV Golf Riyadh, the Saudi Pro League, Riyadh Fashion Week and the Red Sea International Film Festival.