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Sat.1’s “The Connection” Hits New 14–49 Low as “Promi Big Brother” Surges Late

Provisional AGF figures indicate Sat.1’s Thursday quiz strategy is slipping, with reality output carrying the night and competitors delivering mixed returns.

Overview

  • In week three the quiz fell to 3.7% in the 14–49 demo, equal to 140,000 viewers and down 1.3 points week over week, while total audience inched up to 540,000.
  • Performance in the extended 14–59 target group was weaker at 3.0% market share.
  • At 20:15 Sat.1 ranked last among full broadcasters, trailing Kabel Eins where the season return of “Morlock Motors” managed 5.0%.
  • Later in the evening “Promi Big Brother” drew 1.05 million viewers and 13.3% in 14–49, the Late-Night show climbed to 16.7%, and the overnight livestream held 15.3% after 1 a.m.
  • RTLzwei’s “Love Island VIP” opened the evening at 5.7% and a subsequent episode reached 4.8%, according to DWDL.de citing AGF SCOPE 1.9 data.