Overview
- Sat.1 announced that 'Frieda – Mit Feuer und Flamme' will leave the weekday 18:00 slot at the end of June after roughly four weeks on air.
- From June 29 the network will move 'Lenßen übernimmt' into the 18:00 slot, launch 'Die Landarztpraxis – Team Sonnenhof' at 19:00, and add an extra afternoon episode of 'Auf Streife'.
- Industry numbers show the first 'Frieda' episodes drew about 370,000 viewers with market shares near three percent in key demos, figures the broadcaster said were insufficient to sustain the early‑evening slot.
- Remaining episodes will not be fully canceled but shifted to fringe TV times such as early morning or late night while the full series remains available to stream on Joyn, pushing fans toward the streaming service.
- The quick move underscores Sat.1's ongoing struggle to build a second 18:00 soap strand after prior failures and signals that the channel is prioritizing proven franchise and scripted‑reality formats to stabilise its commercial early‑evening audience.