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Sat.1 Pulls New Soap 'Frieda' From 6 p.m. Slot

The network will move remaining episodes to fringe time to free the early evening schedule for a planned Landarztpraxis spin-off.

Overview

  • Sat.1 confirmed that Frieda – Mit Feuer und Flamme will leave the 18:00 weekday slot at the end of June after roughly four weeks on air.
  • The double-episode daily delivered weak audience figures of about three percent market share which the channel judged insufficient for the advertising‑relevant early evening.
  • To clear space in the lineup Sat.1 will install Lenßen übernimmt at 18:00, add another Auf Streife episode, and roll out the Landarztpraxis spin-off in the 19:00 slot.
  • The series will not be fully canceled and will continue to be available on Joyn while remaining TV episodes are shifted to fringe early‑morning or late‑night blocks.
  • The swift move highlights Sat.1’s repeated struggles to build a second 18:00 soap strand and increases pressure on the network to rely on proven formats to protect ad revenue and viewers.