Particle.news

Download on the App Store

Sarah Creal Debuts Luxury Beauty Line Tailored for Women Over 40

Veteran beauty product developer launches eponymous brand addressing unique skincare and makeup needs of older women.

  • Sarah Creal Beauty focuses on high-performance formulas for hydration, wear, and repair.
  • The brand's products include a volumizing mascara, brightening essence, and SPF 50 serum.
  • Creal's experience includes developing products for major brands like Tom Ford and Victoria Beckham.
  • Consumer research highlighted a lack of representation and suitable products for women over 40.
  • Creal raised funds independently, overcoming industry biases against female-founded brands.
Hero image