Overview

• Sarah Connor collaborated with Lidl to create an advertisement featuring a humorous version of the German national hymne, referencing her 2005 lyrical mistake.
• The ad promotes Lidl's significant price reductions, with over 500 items being permanently discounted by up to 35% regionally.
• The advertisement debuted during the DFB-Pokalfinale and is being broadcast on both TV and social media platforms.
• Connor, who initially hesitated to revisit the hymne, found the concept amusing and embraced the opportunity to turn her past error into a playful moment.
• Lidl's marketing director praised Connor's authenticity, while public reactions to the ad have been mixed, with some criticizing the use of the national hymne.