Sarah Bond Named New President of Xbox, Matt Booty Becomes President of Game Content and Studios in Leadership Changes

Leadership changes announced just two weeks after Microsoft acquires Activision Blizzard for almost $69 billion, with new roles set to continue and expand on ambitious growth targets and strategies in this new era of Xbox.

Sarah Bond, former Vice President of Microsoft, has been promoted to the role of President of Xbox. She will be responsible for overseeing Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development.
Matt Booty, formerly in charge of Xbox Game Studios, has been promoted to President of Game Content and Studios. His responsibilities will include oversight of ZeniMax and Bethesda, studios that became part of Microsoft due to recent acquisition.
These leadership transformations follow the company's recent acquisition of Activision Blizzard at a cost of almost $69 billion, a deal that is set to have a significant impact on Microsoft's current and future success.
Microsoft Gaming has reportedly set new records for engagement in its Game Pass, a gaming subscription service offered for PC and Xbox games. This progress indicates that the company's strategy to engage players on their chosen devices is effective.
Microsoft CEO, Phil Spencer has revealed that the company now owns thirteen franchises that have each generated over $1 billion in revenue. Additionally, Spencer stated that Microsoft's ability to scale shared operations capabilities has brought success, and plans are to continue such growth.