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Saquon Barkley Tops NFLPA Merchandise Sales Rankings as First Running Back Since 2017

Fueled by a career-best season that secured him a record contract extension, Barkley led consumer demand for player merchandise across the NFL’s official licensing network.

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Jun 10, 2025; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball during a practice drill at NovaCare Complex. Mandatory Credit: Kyle Ross-Imagn Images
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Overview

  • Barkley finished No. 1 on the NFLPA’s Top 50 list for sales from March 1, 2024, through February 28, 2025, becoming the first running back to top the ranking since Ezekiel Elliott in 2017.
  • The annual list tracks sales of over 85 officially licensed products—from jerseys and accessories to collectibles—sold both online and through retail outlets.
  • His $41 million contract extension with the Philadelphia Eagles in March followed a standout season in which he led the league in rushing and won Super Bowl LIX.
  • Four quarterbacks—Patrick Mahomes, Jalen Hurts, Jayden Daniels and C.J. Stroud—rounded out the top five spots on the sales ranking.
  • NFLPA officials say expanded media exposure, including Netflix’s Receiver series, has driven merchandise demand for a wider pool of players such as Justin Jefferson and Amon-Ra St. Brown.