Overview
- Specially marked Sapporo cans and bottles are in U.S. stores now, each featuring a QR code that will unlock an in-game reward at launch.
- The reward, called the Charm of Hokkyokusei, displays Sapporo’s star logo and offers a minor chance to not consume ranged weapon ammo when equipped.
- ‘Hokkyokusei’ translates to North Star, tying the item to Sapporo lore that its original brewmaster followed the star to Germany to learn brewing.
- Sucker Punch representatives say scouting trips to Hokkaido and an internal “Yotei six pack” joke helped catalyze the collaboration with the brewer.
- Push Square reports that Sony paid to brand all Sapporo boxes as part of the campaign.