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Santander Reaffirms $2 Billion Mexico Plan as Banks Position for Trade-Driven Upside

Bank leaders say trade uncertainty is a temporary drag that could unlock new investment once resolved.

Overview

  • Santander CEO Felipe García Ascencio said the three-year, $2 billion program to expand in Mexico stays on schedule, with no delay from U.S. policy reviews or the T‑MEC process.
  • The bank characterizes 2026 as less challenging than 2025 and expects investment to pick up as uncertainty clears, after shifting this year toward mortgages and auto lending.
  • Openbank plans new products in both halves of 2026 and will pursue measured growth in customers and cards through its fully digital platform.
  • Santander will keep a 10% savings rate, anticipates tougher digital competition, and is elevating cybersecurity and financial inclusion, including a new Fundación Santander México with 2026 commitments.
  • Scotiabank targets doubling its primary‑bank relationships in Mexico and is positioning itself as the “bank of the T‑MEC” to capture cross‑border flows.