Overview
- The bank said its three-year program to double its Mexico operation remains on schedule and will not be paused or moved.
- Management emphasized spending on technology, cloud capabilities, talent and financial inclusion to improve customer experience.
- Investor interest in Mexico persists, yet some decisions are on hold pending clarity on the T-MEC renegotiation and U.S. tariff and policy reviews.
- After a cautious 2025, Santander shifted lending toward auto and mortgages and reduced consumer loans and credit cards in response to economic cooling.
- The group identifies North America—especially Mexico and the United States—as a main growth focus and plans to keep credit flowing to support activity in 2026.