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Santa Fe Launches Atlantic Coast Push for 2026 South American Games

Coastal activations signal a push to rally the public ahead of major venue upgrades.

Overview

  • The XIII South American Games are scheduled for September 12–26, 2026 across the cities of Santa Fe, Rosario and Rafaela.
  • Santa Fe opened its summer promotion in Pinamar with a January 4–6 activation featuring an inflatable stadium and appearances by the official mascot, Capi.
  • The Argentine Olympic Committee’s Playa Olímpica tour will run through January and February with competitions and clinics across beach destinations including Mar del Plata, Pinamar, Cariló, Chapadmalal, Miramar, Villa Gesell, Rosario and Concepción del Uruguay.
  • Provincial officials detail a $90 million program to upgrade arenas and aquatic centers, build a high‑performance hub and develop athlete villages offering more than 3,500 beds.
  • Organizers anticipate more than 4,000 athletes from 15 countries and estimate about 2 million in‑person spectators plus 2 million via broadcasts, with Rosario expected to host the majority of events and reports differing on the program size at 57 to 60 disciplines.