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San Jose Raises $5 Million to Fuel Super Bowl Week Fan Experiences

Employer donations will fund concerts designed to keep visitors spending in the city.

Overview

  • Super Bowl LX is set for Feb. 8 at Levi’s Stadium in Santa Clara, with the Bay Area Host Committee projecting a $360 million to $630 million regional impact.
  • San Jose secured about $5 million from major employers including Adobe, Google and PG&E to underwrite pre-game concerts and activations.
  • Kehlani and Dom Dolla are scheduled to perform at City Hall on Feb. 6 and Feb. 7, and Santana Row will host a four-day Super Row Weekend with food, DJs and a tailgate party.
  • The 49ers’ recent 13-3 loss reduced the likelihood of additional local playoff games, though business leaders say it does not materially change Super Bowl planning.
  • Mountain View committed $290,000 for Castro Street activations and a Chamber grant to spur business outreach, with officials encouraging game-day specials and watch parties to drive foot traffic.