Overview

• The city rolled out a new website and branding to steer visitors to San Jose hotels, restaurants and fan hubs during 2026 events.
• Plans presented this week call for more than 100 watch parties citywide, 13 concerts with national headliners and 13 drone and light shows.
• Organizers intend to funnel teams and fans through San Jose Mineta International Airport, concentrate stays downtown and host practices at PayPal Park and San Jose State.
• Downtown improvements such as the Santa Clara Street corridor stitching-district projects and enhanced wayfinding are underway to create a more walkable visitor experience.
• Several councilmembers are pressing for clearer funding and support for neighborhood activations beyond downtown, as officials project roughly $1 billion in combined economic impact and about half a million visitors.